基于企业创新需求的设计服务发展模式研究

A Study of Developing Design Service Based on Demands from Innovation of Enterprises

我国当下经济、政策、产业的导向都为设计服务业的发展带来机遇。而作为设计服务业主体的设计公司由于自身发展的局限性,导致其经营定位模糊、层次不清。以企业创新所提出的纵向专业化服务深度的需求和横向多专业领域服务广度的需求为线索,设计公司可以明确自己的发展路径,接合自身特点与优势选择定位,从而抓住发展的机遇。

At current stage,orientation of economy,policies and industries in China all offer opportunities for developing design service industry.However,as a main part of design service industry,design firms can not define themselves clearly.There are two clues from innovation of enterprises:one is demands for in-depth professional design service;another is for multi-category design service.Based on them,a design firm could define its evolutionary path,select positioning according to its characteristics and catch opportunities for future development.