“以人为本,师法自然”——基于中国传统美学思想的绿色包装设计

“The People-Oriented,Imitating the Nature”,The Embodiment of Traditional Chinese Aesthetic Thought in Green Packaging Design

随着社会经济的不断发展,包装设计已经渗透到我们生活的方方面面。为更好的促进东西方文化交流,提高国内外市场竞争力,绿色包装设计应运而生。而绿色包装设计这一理念无论在情感上还是文化层面上都与寻求人与自然和谐统一的中国传统美学思想有着密不可分的联系。

With the continuous economic development packaging design has penetrated into all aspects of our life.The green packaging design emerges as the times' requirement in order to better promote cultural exchanges between the East and the West and improve the competitiveness of domestic and foreign markets,in which is inextricably linked with the traditional Chinese aesthetic thought of seeking the harmony and unity of man and nature in terms of emotional or cultural levels.