摘要
本论文在图形设计理论平台的基础上,提出创意图形的表达,并从广告设计这一角度对创意图形进行了更为深入的研究。全文首先从创意图形在广告设计中的必要性出发,结合相应的设计案例对其特点与设计运用的方法做出具体的阐述与总结,进而通过对创意图形在广告中的应用分析进行探讨,使本论文具有了丰富深化创意图形在广告设计中应用的作用。
On the basis of the platform of graphic design theory,this paper presents the graphic expression,and from the advertising design this angle does a more in-depth research on the creative graphic.Firstly,from the necessity of creative graphic design in advertising,this paper combines with the corresponding design case of its features and design methods to make a detailed elaboration and the summary,and then through the creative graphic advertising in the form to carry on the discussion.This paper has a wealth of deepening creative graphics in the role of advertising design.
