平面广告设计课程的国际竞赛项目培养模式探析

Exploring the Training Pattern for the International Competition Projects of Advertising and Graphic Design

国际竞赛项目是平面广告设计课程最富挑战的特色内容。它以学生为主体,教师为主导,以竞赛为载体,以真实项目为驱动,是一种理论与实践教学有机结合的高效教学方法。本文针对国际竞赛项目培养教育模式的实践内容和措施进行了积极地探讨。

The international competition project is the most challenging characteristic content of the plane advertisement design course.It take the student as the main body,teachers as guidance,competition as the carrier,the real project as a drive.It is a effective teaching method to combine theory and practice teaching.This article actively discusses the practice contents and measures of the international competition project's cultivation education mode.