改革开放初期商业招贴审美特征分析及演变原因

Aesthetic Characteristics and Causes of Chinese Commercial Posters in Initial Stage of Reforming and Opening

文章简要介绍新中国招贴各个时期的招贴风格,着重介绍改革开放初期中国招贴的审美特征、并从经济、政策、教育等方面分析引起中国招贴风格改变的原因。在此基础上,提出了研究此时期商业招贴审美特征及演变风格,对于掌握和理清新中国招贴设计,具有一定的帮助。

This paper briefly introduces poster styles in each period of Modern China. It focuses on introducing aesthetic characteristics of Chinese posters in the early era of reform and opening-up of China and analyses the changes of Chinese poster styles in economics, politics, education and other aspects. On this basis, this paper puts forward the study on commercial poster aesthetic characteristics and evolution styles at that time, which would help grasp and sort out Modern Chinese poster design.