现代平面设计中水墨元素易读性与内涵欠缺之间的矛盾调和

The Contradiction's Harmony between the Ink Elements Legibility and the Lack of Contradiction in Modern Graphic Design

随着社会的不断发展,为了满足商业化广告在艺术领域中有一定的民族性、传统性,很多设计师都想到独具中国传统文化特色的水墨艺术作为传播形式,但是有些设计师只是盲目地追求水墨艺术,以及水墨艺术对受众的易读性,却忽略了水墨元素最本质的内在特性以及文化内涵,在平面设计长久的发展中,为了更好的弘扬水墨文化,我们应该站在一个更高的角度,重新调和水墨元素易读性和水墨设计内涵之间的矛盾。

With the continuous development of society, in order to meet the needs of commercial advertising in the field of art in a certain nationality, many designers thought of Chinese traditional cultural characteristics of the painting as a form of communication, but some designers just blindly pursue the art of Chinese ink and wash, and ink art on the audience's readability, and ignore the ink elements the most essential characteristics and cultural connotation of graphic design, in the long-term development, in order to better promote the Chinese culture, we should stand on a higher point of view, to reconcile the contradiction between the ink elements' legibility and the connotation of ink design.