设计中的文化基因

The Cultural Gene in Design

设计作为一种生活方式的创造,直接或间接的改变着客观存在的观念、行为和物的形式,是文化延展的不可或缺的质变因子。在设计的过程中或多或少融入了许多人文思想与潜在的文化意识,文化在当今社会的设计领域更具渗透力,对设计的影响体现在设计定位与设计创意以及消费行为等方面,并具有时代性与地域性。

Design, as a creation of life way, directly or indirectly changes the concept, behavior and physical form that is objective, is essential qualitative factors of cultural extension. Many humanistic ideas and potential cultural awareness are more or less integrated into the design process. The culture has more penetration in the design of today’s society. Its impact on design is reflected in the design positioning, design creativity, as well as consumer behavior, and has epochal character and territoriality.