“武汉印象”旅游招贴设计中水墨元素的运用

The Application of Traditional Chinese Painting Elements in Wuhan Travel Poster Design

以旅游招贴设计中民族特色的文化式样运用为题,分析了武汉旅游文化特色,提出了使"水"成为旅游者对武汉城市的第一感知,使"水文化"的旅游底色在城市中彰显,让武汉成为名副其实的"知音江城、人文水都"。在此基础上,以中国水墨画中水墨元素的创意构思来源为启示,论述了将中国水墨画中的水墨元素与"武汉印象"旅游招贴结合的可能性与必要性,别具一格地将武汉旅游文化特色淋漓尽致的体现出来。

The article is themed on the culture style application that has national features in travel poster design. Wuhan tourism cultural characteristics are analyzed. This application highlights the 'water culture' and makes water to be the tourists’ first perception to Wuhan city. Therefore, Wuhan becomes a real 'companion river city, humanities water town'. The national characteristics culture styles are combined with modern poster design. During the course of design, the characteristics of traditional Chinese painting elements are applied successfully into posters. All these reflect the Wuhan’s special tourism culture incisively and vividly.