摘要
本文从消费心理学方面开始研究,通过了解单身女性的心理需要、消费动机与消费行为,力求准确把握单身女性产品的设计特点与发展方向,使产品从设计上实现对单身女性生活及其生存方式的人文关怀,满足单身女性对产品的实际需求。
Beginning with the consumer psychology and exploring the psychological needs, consumer motivation and consumer behavior of single women, the paper tries to grasp the product design features and development directions to show the humanistic care for their life and way of life in order to meet the actual needs of single women.
关键词
单身女性
产品设计
需求
Single Women, Product Design, Needs
