从符号学角度解析德国平面大师乌韦·勒斯的海报

The Research for the Posters of German Graphic Designer Uwe Loesch from the Semiotic Point of View

传统海报研究采用的是内容分析法和艺术分析法,然而,此文中运用符号学分析法对乌韦·勒斯的海报进行分析,本文借助设计符号学框架下的视觉语法,运用符号类比,图形语义修辞手法的表现,来研究理解乌伟·勒斯的海报,是如何通过符号类比和图形修辞的手法来实现与大众的互动和劝说功能的。

The traditional study of the poster is using the ways of content analysis and artistic analysis, however, this article use semiotic analysis to study the posters of German designer Uwe Loesch and analyzes the visual grammar, the use of symbolic analogy and the expression of the graphical semantic rhetoric under the design framework of semiotics and how to approach the interaction with the public and persuasive functions through the methods of symbolic analogy and graphical semantic rhetoric.