我国体育产业化问题初探

Problems in the Process of Industrialization of P.E. in China and Countermeasures

我国体育走向世界必须走产业化的发展道路 ,社会主义市场经济下的体育产业优先发展的重点是竞赛表演业 ,难点是市场定位不准、市场竞争乏力、政策扶植不够、缺乏宏观调控和科学的管理 ,从而影响了我国体育未来的发展 .我国体育产业发展的对策 :一是建立与社会主义市场经济相适应的思想体系 ,二是加快体育产业化的步伐 ,三是突出两个效益 ,四是构建我国体育经营人才的培养体系 .

The countermeasures of accelerating the development of the industry of P.E.in China:the first is building up the ideological system which conforms to our socialist market economy,the second is accelerating the pace of the industrialization of P.E,the third is to stress the benefits in the two aspects,the fourth is to construct the system of bringing up management talents in the business of P.E.in China.