竞争情报分析研究中的新方法——以综合分析法、数据库分析法为例

New Methods of Competitive Intelligence Research——Taking Synthetic Study and Database Analysis as Examples

竞争情报分析研究是企业竞争情报工作的重要部分,其采用的分析研究方法随竞争环境的变化而呈现出新的动向。本文讨论综合分析法和数据库分析法在新竞争环境中的新发展,并结合相关实例进行简要的分析。

Competitive intelligence research is an important part of competitive intelligence work, which shows new development trend with the changes in the competitive environments. This paper mainly discusses the new developments of synthetic study and database analysis with related cases.