2Escalas J E, Luce M F. Understanding the Effects of Process - Focused versUs Outcome-Focused Thought in Response to Advertising. Journal of Consumer Research, 2004, 31(2): 274-285.
3Buchholz L M, Smith R E. The Role of Consumer Involvement in Determining Cognitive Response to Broadcast Advertising. Journal of Advertising, 1991, 20(1): 4-17.
4Petty R E, Cacioppo J T, Schumann D. Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of involvement. Journal of Consumer Research (pre-1986). 1983, 10(2): 135-146.
5Chebat J, Gelinas-Chobat C, Hombourger S, et al. Testing Consumers' Motivation and Linguistic Ability as Moderators of Advertising Readability. Psychology & Marketing, 2003, 20(7): 599-618.
6Bozman C S, Mueling D, Pettit-O K L. The Directional Influence of Music Backgrounds in Television Advertising. Journal of Applied Business Research, 1994, 10(1): 14-18.
7Andrews J C, Durvasula S, Akhter S H, A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research, Journal of Advertising, 1990, 19(4): 27-40.
8Toncar M, Munch J, Consumer Responses to Tropes in Print Advertising. Journal of Advertising, 2001, 30( 1): 55-65.
9Hsu T, Lee M, The Refinement of Measuring Consumer Involvement - an Empirical Study, Competitiveness Review, 2003, 13(1): 56-65.
10Vaughn R, How Advertising Works: A Planning Model.Journal of Advertising Research, 1980, 20(5): 27-33.
