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英语旅游广告 基于Leech礼貌原则的分析 被引量:1

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摘要 英国学者Leech在Grice的合作原则以及Brown和Levinson的礼貌策略的基础上提出了礼貌原则,作为一个语用原则来指导人们的日常和商务交际活动。而英语旅游广告也属于商务交际,与礼貌原则密切相关。本文从礼貌原则的六准则入手,分析并探讨了其在英语旅游广告中的具体运用及其作用。
作者 唐沛
出处 《中国商贸》 北大核心 2010年第8X期163-164,166,共3页 China Business & Trade
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