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资源战略观的渠道资产研究 被引量:3

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摘要 本文通过对营销资源和市场资产研究的文献回顾,指出目前具有战略价值的渠道并没有被企业作为战略资产予以重视。在价值营销的观念下,营销的任务就是建立无形资产,渠道资产的界定能够使企业认识到关键资源的构成,有利于建立持续竞争优势。
作者 唐华 于茜虹
出处 《中国商贸》 北大核心 2010年第10X期237-238,共2页 China Business & Trade
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