4[3]Alex Berson, Stephen Smith, Kert Thearling. Building Data Mining Applications for CRM [M]. America: McGraw-Hill Companies, Inc. , 2000.
5[4]Jiawei Han, Micheline Kamber. Data Mining: Concepts and Techniques[M] . America: Morgan Kaufmann Publishers, 2000.
6[3]NILS M, DETLEF S. Impact of Electronic Commerce Customer Relationship Management on Corporate Success - Results from an Empirical Investigation [DB]. IEEE Computer Society, 2002.
7[5]Kannan P. K, Rao H.R. Introduction to the special issue :decision support issues in customer relationship management and interactive marketing for e-commerce [J]. Decision Support Systems, 2001, 32(2): 83-84.
