低碳经济下的企业社会责任与责任营销

Social Responsibility and Responsible Marketing of Corporate under Low-carbon Economy

低碳经济下的企业社会责任与责任营销方式对企业的生存和发展有深刻的现实涵义和战略意义。本文在论述基于低碳经济下的企业社会责任后,进一步对其责任营销的特点和路径展开探讨,期望可以抛砖引玉,促进企业关于发展低碳经济的创新思考。

Social responsibility and responsible marketing of corporate under low-carbon economy hold profound realistic meaning and strategic significance to the corporate's survival and development.This paper discusses the characteristics and path of responsible marketing based on the social responsibility of corporate under low-carbon economy,in the hope to serve as a catalyst to promote innovative thinking of corporate on the development of low-carbon economy.