6Hennig-Thurau T., Gwinner K.P., Walsh G. and Gremler D.D. Electronic Word-of-mouth Via Consumeropinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet? [J]. Journal of Interactive Marketing, 2004, 18,(1): 38-52.
7Brister J.M. Word of Mouth Communication and Their Effects in Consumer Network [J]. Advances in Consumer Research, 1991, 18:155-169.
8Skowronski J.J. and D.E. Calston. Negativity and Extremity in Impression Formation: A Review of Explanations [J]. Psychological Bulletin, 1989, 105,(January): 131-142.
9Ahluwalia Rohini, Robert E. Burnkrant, and H. Rao Unnava. Consumer Response to Negative Publicity: The Moderating Role of Commitment [J]. Journal of Marketing Research, 2000, 37,(May): 97-108.
