沃尔玛“农村包围城市”战略对中国零售业的启示

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摘要中国零售市场的开放给国内零售业带来巨大的竞争压力和严峻的挑战。本文介绍了国际零售巨头沃尔玛"农村包围城市"的战略做法,分析了中国农村市场发展零售业具有的比较优势,汲取了对中国零售业开拓农村市场的有益启示。

作者司建平

机构地区河南中医学院

出处《中国商贸》北大核心 2011年第08X期8-9,共2页 China Business & Trade

关键词沃尔玛农村包围城市战略零售业

参考文献4

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中国商贸

2011年第08X期

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