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后危机时代市场分析及我国企业营销策略选择 被引量:2

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摘要 金融危机的到来,我国企业再次经历了一次严峻的考验。以这种环境为条件,本文通过分析总体经济运行趋势,来寻找基于市场导向的我国企业最佳营销策略的选择,以此弥补危机带来的创伤,并且为下一个景气周期的营销热度做准备。
作者 姜燕
出处 《中国商贸》 北大核心 2011年第11X期27-28,共2页 China Business & Trade
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