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零售商与供应商关系及其关系质量分析 被引量:1

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摘要 零售业的迅猛发展,使得大型零售商的渠道信息权、控制权不断增强,零供关系的状态、结构、质量都发生了巨大变化。本文将从零供关系形成的动态角度,分析零供关系的演进过程、状态结构和发展变化规律,在此基础上界定零供关系质量的内涵和研究范畴。
作者 于苗
出处 《中国商贸》 2012年第03Z期22-23,共2页 China Business & Trade
基金 北京联合大学校级科研项目(SK201012X) 北京联合大学人才强校计划人才资助项目资助
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