5Joanna Barret, Ashley&lye P.Venkateswarlu . Consumer Perception of Brand Extensions: Generalizing Aaker Keller's Model .Journal of Empirical Generalisasion in Marketing Science[J]. 1999(4).
6C.Page Moreau, Donald R.Lehmann&Arthur B.Markman .Entrenched knowledge structures and consumer response to new products.Journal of marketing research [J], 2001 (Feb).
7吴为善,陈海燕,蔡三发.企业识别:CI的策划和设计[M].上海:上海人民美术出版社,2003.
8柯洪霞,曲振国.消费心理学[M].北京:对外经济贸易大学出版社,2007.
9K.Sivakumar,S.P.Raj.Quality Tier Cmpetition:HowPrice Change Influences Brand Choice and CategoryChoice[].Journal of Marketing.1997
10Katherine N Lemon,Stephen M Nowlis."Developing synergies between promotions and brands in different price-quality tiers"[].Journal of Marketing.2002
