2Reid L J, Reid S D. Communicating tourism suppliers: Services building repeat visitor relationships [ J ]. Journal of Travel and Tourism Marketing, 1993, 2(2&3) :3 -20.
3Oppermann M. Destination thresholds potential and the law of repeat visitation [ J ]. Journal of Travel Research, 1998, 37 ( 2 ) : 131 - 137.
4Jang H, Lorne O, Kyungtae K. The influence of on-line brand community characteristics on community commitment and brand loyalty[ J ]. International Journal of Electronic Commerce, 2008, 12(3) :57 -80.
5林恩.阿普绍,塑造品牌特征[M].北京:清华大学出版社,1999.87-88.
6Traci H F, Lukas P F. An empirical analysis of the brand personality effect[ J ]. Journal of Product & Brand Management, 2005, 14(7) :404 -413.
7Aaker J. Dimensions of brand personality [ J ]. Journal of Marketing Research, 1997, 34 (August) :347 - 356.
8Ekinci Y, Hosany S. Destination personality: An application of brand personality to tourism destinations [ J ]. Journal of Travel Research, November 2006, 45 (2) : 127 - 139.
9Sweeney J C, Brandon C. Brand personality: Exploring the potential to move from factor analytical to circumplex models[ J]. Psychology and Marketing, 2006, 23 (8) :639 - 663.
10Youjae Yi, Suna La. What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty [ J ]. Psychology and Marketing, 2004, 21 ( 5 ) :351 - 373.
