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消费心理视角下的市场营销效率目标研究

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摘要 本文主要通过分析消费市场中消费者对所消费物品的消费心理变化,从而抓住消费者的消费心理,运用营销手段达成既定营销目标的思路;以期对消费市场上营销效果的实现有所帮助,使面对消费者进行的市场营销能够更好地发展。
作者 尚丽华
出处 《中国商贸》 2012年第06X期23-24,27,共3页 China Business & Trade
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