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合资过程中民族品牌灭失现象研究 被引量:1

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摘要 近年来中外合资过程中不断出现的民族品牌灭失现象引起了社会的广泛关注。文章针对该问题,分别从中外企业选择合资动因、合资过程中民族品牌灭失现象研究以及民族品牌的对策3方面展开分析,试图寻找出症结所在。
作者 孙振华
出处 《中国集体经济》 2009年第6S期78-79,共2页 China Collective Economy
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