8Rayner K, Rotello CM, Steward AJ. Integrating Text and Pictorial Information: Eye Movements When Loo- king at Print Advertisements [ J ]. Journal of Experi- mental Psychology : Applied ,2001,7 ( 3 ) :219 - 226.
9Campbell, Margaret C, Kevin Lane Keller. Brand Fa- miliarity and Advertising Repetition Effects [ J ]. Jour- nal of Consumer Research, 2003, 30 (2) :292 - 3043.
10Petty, Richard E, Duane T, et al. Attitudes and Atti- tude Change [J ]. Annual Review of Psychology, 1997, 48(4) : 609 -647.