期刊文献+

网络效应对消费者接受3G业务的影响研究 被引量:1

下载PDF
导出
摘要 文章首先回顾了网络效应的相关研究,并主要从网络效应视角研究消费者接受3G业务的影响因素,最后提出了3G业务推广的相关市场策略。
作者 李五朵
机构地区 中南大学商学院
出处 《中国集体经济》 2009年第9X期145-145,共1页 China Collective Economy
  • 相关文献

参考文献2

二级参考文献21

  • 1[1]DAVIS F,BAGOZZI R,WARSHAW P.User Acceptance of Computer Technology:A Comparison of Two Theoretical Models[J].Management Science,1989,35(8):982-1004.
  • 2[2]DAVIS F.Perceived Usefulness,Perceived Ease of Use,and User Acceptance of Information Technology[J].MIS Quarterly,1989,13(3):319-341.
  • 3[3]VENKATESH V,DAVIS F D.A Theoretical Extension of the Technology Acceptance Model:Four Longitudinal Field Studies[J].Management Science,2000,46(2):186-204.
  • 4[4]VENKATESH V,MORRIS M G,DAVIS G B,et al.User Acceptance of Information Technology:Toward a Unified View[J].MIS Quarterly,2003,27(3):425-478.
  • 5[5]MOON J,KIM Y.Extending the TAM for a World-wide-web Context[J].Information and Management,2001,38(4):217-230.
  • 6[6]KAUFFMAN R J,MCANDREWS J,WANG Y M.Opening the Black Box of Network Externalities in Network Adoption[J].Information Systems Research,2000,11(1):61-82.
  • 7[7]KATZ M L,SHAPIRO C.Network Externalities,Competition,and Compatibility[J].The American Economic Review,1985,75(3):424-440.
  • 8[8]ROHLFS J.A Theory of Interdependent Demand for a Communications Service[J].Bell Journal Economics,1974,5(1):16-37.
  • 9[9]WANG C C,HSU Y,FANG W.Acceptance of Technology with Network Externalities:An Empirical Study of Internet Instant Messaging Services[J].Journal of Information Technology Theory and Application,2004,6(4):15-28.
  • 10[10]LOU H,LUO W,STRONG D.Perceived Critical Mass Effect on Groupware Acceptance[J].European Journal of Information Systems,2001,9(2):91-103.

共引文献73

同被引文献3

二级引证文献1

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部