5Blair, M. Elizabeth and Daniel E. Innis. The Effects of Product Knowledge on the Evaluation of Warranteed Brands[J]. Psychology & Marketing, 1996,13 (5).
6Dodds,William B., Kent B. Monroe, and Dhruv Grewal. Effects of Price, Brand, and Store Information on Buyers' Product Evaluations[J]. Journal of Marketing Research, 1991, 28(3).
7Herstein,Ram and Eyal Gamliel. The Role of Private Branding in Improving Service Quality[J]. Managing Service Quality, 2006,16 (3).
8Jo,Myung-Soo, Kent Nakamoto, and James E. Nelson. The Shielding Effects of Brand Image against Lower Quality Countries-of-Origin in Global Manufacturing[J]. Journal of Business Research, 2003, 56(8).
9Lamey, Lien, et al. How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe[J]. Journal of Marketing, 2007, 71(1).
10Loken, Barbara, Ivan Ross, and Ronald L. Hinkle. Consumer 'Confusion'of Origin and Brand Similarity Perceptions[J]. Journal of Public Policy and Marketing, 1986, (5).