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浅析不同层级顾客的管理策略

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摘要 随着市场营销观念的深入,越来越多的企业认识到顾客对本企业生存与发展的重要性。然而对于企业而言,并不是所有顾客都能带来相同的利润,不同层级的顾客对企业的贡献度是大不相同的。因此,企业首先要正确区分出顾客的等级,判断不同等级的顾客其重要性程度如何,之后再对不同等级的顾客分别实施不同的营销管理策略,以提升企业整体的顾客管理水平。
作者 石洪景
机构地区 福建江夏学院
出处 《中国集体经济》 2010年第9X期58-59,共2页 China Collective Economy
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