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顾客参与产品创新的风险研究

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摘要 顾客参与产品创新是提高企业产品创新能力、降低产品创新风险的有效方法,但顾客参与产品创新也会给企业带来风险。文章在分析顾客参与产品创新的动因的基础上,指出当顾客参与产品创新时,企业必须注意防范选择错误的顾客、丧失创新主动性、创新组织管理混乱和关键技术流失等风险,并针对这些风险,提出了一些可行的建议。
出处 《中国集体经济》 2011年第7S期71-72,共2页 China Collective Economy
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