论新媒体背景下医生参与医院管理

Doctors Involved in Management Under the Background of New Media

新媒体的互动性使医生可以自由、平等地发表自己的意见,实现话语权的回归。医生通过新媒体参与医院管理可以提升个人满意度、提高医院绩效,同时也带来一些风险。医院决策者既要采取措施保证医生利用新媒体这一平台参与医院管理,同时也要建立风险预警处理机制来防范由此带来的风险。

The interaction of new media makes doctors express their own opinions freely and equally. Doctors involved in hospital management can improve personal satisfaction and enhance hospital performance through new media. At the same time, it also can bring a lot of risk. Decision-makers should not only take a series of specific and feasible measures but also establish warning processing mechanism to deal with risk.