金融危机下,房地产企业该如何“过冬”——自救及新人才储备

At the financial crisis,how would the real estate enterprises overcome the "depression"——self-help and the reserve on talent

在金融危机下的冲击下,房地产业已经成了中国经济结构中长在大脑上的一颗恶性肿瘤,无论做手术与否都要有生命危险。在近几年里,房地产商为了谋求暴利,把房地产业推到了一个骑虎难下的尴尬境地,因此,研究房地产企业在危机之下该何去何从显得尤为重要。笔者通过对金融危机下不同地产商的过冬方式和公司资料进行研究分析,主要从房地产企业可采取的自救措施和未来的人才战略方面进行阐述,来分析房地产企业现在和未来的去向。面对市场观望气氛严重的寒冬,房地产企业应采取积极的自救方式,制定出自身的战略规划,并培养出适合新形势的人才,才能顺利度过寒冬,并可在以后的危机中立于长久不败之地。

Under the impact of the financial crisis,the real estate industry has become a malignant in the brain of China's economic structure. whether do surgery or not,there will be seriously threaten to the life. Recent years,in order to pursue the windfall profit,the businessman put the house price on a embarrassed situation. So researching the way of the real estate is so important. At a crisis,it is very important to do the research on the prospects of Real Estate Enterprises. Through the analysis towards the ways what different property developers have adapted to overcome the financial crisis,as well as the materials of the materials of the company,the author makes an analysis on the present and the future destiny of the Real Estate Enterprises. The essay mainly depict two aspects which including the self-help measures that the Real Estate Enterprises would adapted,as well as the talent strategy the companies would used in future. Facing the serious situation in the market,the Real Estate Enterprises should deal with it actively by self-help measures,and the enterprises also make a reasonable plan,to cultivate the talent who fit the changeable situations so that to overcome the depression,and developed steadily and smoothly.