新时期中国电视文化的多元意识形态

Ideological Diversity in Chinese Television Culture in New Period

电视文化是一种相当复杂的文化形态,特别在当代文化全球化的新的历史语境下,在经济和科技的双重驱动下,它本身已经成为一种跨学科的文化形态,表现出多元共存的复合状态。其中最主要的是国家意识形态、市场意识形态、平民意识形态、和精英意识形态。本文即试图分别叙述当代中国电视文化中包含的这几种意识形态的各自的特征以及表现形式。

Television culture is a kind of complicated culture appearance.Especially in the new history language environment of globalisation nowadays,under the emollient stimulation of economy and technology, it has become a kind of culture appearance which includes diverse coexistence and compound appearances.The most important ones among them are the national ideology,business ideology civilian ideology,and elite ideol- ogy.This paper tries to describe the chara cteristics and manifestations of these kinds of sdeotosyes in contem- porary Chinese television culture.