关于武汉市营销策略的思考

On the City Marketing Strategy of Wuhan

随着城市在区域竞争、国家竞争中地位的凸显以及城市营销时代的来临,国际、国内城市之间的竞争日趋显得激烈。作为城市竞争力有力策略之一的城市营销理念得到广泛的传播与实践。本文通过对武汉市优势与劣势因素的分析,对如何开展武汉市营销提出了5点建议,开展武汉市营销有助于带动武汉市形象的提升和经济的腾飞。

Following city's role in regional and country's competition,epoch of city marketing adventing,city competition in home and abroad has becoming more and more fiercely.Concept of city marketing,as a useful strategic way of city competition,is widely spread and practiced.Through analysing the predominance and inferior of Wuhan,the paper offers 5 advices about how to develop Wuhan marketing.It is a useful way to develop Wuhan's image and economy by doing city marketing.