中西媒体“三鹿奶粉”事件报道框架及意识形态性

China and the West Media's Report Frame and the Ideology on "Sanlu Milk Powder" Incident

无论何种社会体制,媒体的新闻报道都会受到国家利益、主流意识形态、商业利益以及记者自身阶级意识和文化认同等因素的影响。本文从框架理论出发,对比分析了我国《人民日报》、美国《纽约时报》、英国《泰晤士报》对"三鹿问题奶粉"事件的报道。研究发现,中西媒体采用了不同的报道框架,且均体现出强烈的意识形态性。国内媒体意识形态性主要体现在党性原则的坚守、舆论引导以及"耳目喉舌"作用的发挥上,其不断强化大局意识、正面宣传,力图展现出党和政府负责任的形象;而西方媒体意识形态偏见则源于长期的价值培育所形成的对中国的"刻板印象",并受到国家利益、商业利益等的影响而借机发挥、大肆渲染事件的负面效果。

Whatever the social system is,news reports are affected by national interest,ideology of the mainstream,business interests,reporter himself's class consciousness and cultural identity,etc.Starting from frame theory,the article compared reports about 'sanlu iffy milk power accident' with 'People's Daily','New York Times' and 'The Times'.It was found that,the west and the east media used diffident report frame,but both of them shows strong ideology.Domestic media's ideology is mainly embodied in:adhere to principle of party spirit,adhere to media guidance,and worked as channel.They continuously intensify overall consciousness,positive publicity,and sought to display their government and party's responsible image.While the west media's ideology prejudice are 'rigid procenception' of China,which is developed by long-time value breed.Affected by national interest,business interest,they use the opportunity to play up adverse effects on the accident.