手机报的盈利模式探析——以《湖北手机报》为例

A Study on the Profit Model of Mobile Newspaper——Taking the "Hubei Mobile Newspaper" as an example

手机报被称为"第五媒体",从出现到发展至今,学界和业界都对其赋予了极大的热情。但是,时至今日,我们仍然没有看到该媒体较为清晰的盈利模式,其盈利方式仍然过于单一。作为一个新事物,一种新尝试,它是不成熟的,是需要探索的。对此,本文以《湖北手机报》为例,对手机报的盈利模式做了一些常识性的假设。

So far,people have payed much attention to the mobile newspaper,which is known as the 'fifth media'.But the profit model of the mobile newspaper is still too single,and we have not seen the clear profit model to the media.As a new thing and a new attempt,it is immature,and needs to be explored.This article,taking the 'Hubei Mobile Newspaper' as an example,made a profit model to the mobile newspaper on a number of common-sense assumptions.