书名制作背后的出版伦理失范

Thoughts on the Deviation of Book Title

我国市场经济的发展促进了图书出版业的迅猛发展,其间也出现了一些不和谐的音符,首先便表现在被誉为"书眼"——书名的制作上。本文剖析了当前书名制作伦理失范的四种现象:情色化、粗俗化、虚假化和跟风化,解析了书名制作的出版伦理失范的原因,就书名制作的道德和伦理建设提出思考,并指出建立图书出版传播伦理是关系到我国出版事业持续、健康发展和社会主义精神文明的重要内容。

With the development of the market economy,the publishing industry developed rapidly. However,during this period,there are also some problems such as the deviation of book title. This article has analyzed four kinds of phenomena about the deviation of book title:pornographic,vulgar,misleading,and fad. It also analyzed the reasons of the emergence of these phenomena and proposed some strategies about how to establish the book title morally. In the end,this article points out that establishing the publication ethics will influence the book publishing development by lastingly and healthily,which is the important content of the Socialist Spiritual Civilization.