从消费心理角度浅析星级酒店报刊广告语的文体特征——以China Daily为例

Analysis of Stylistic Features of Hotel Advertisement English from the Perspective of Consumer Psychology

本文从消费心理的角度,对20篇刊登在中国日报上的星级酒店英文广告语分别从版面、词汇、句法以及修辞方面详细分析了其广告语言的文体特征。研究发现,星级酒店广告语除了具有一般产品广告语的共性外,无论是从版面、词汇、句法以及修辞上都具有自己的特性。而正是由于这些特性,体现了广告创意者在设计广告语时,充分利用消费者心理,从而来获得良好的广告效应。

In this paper,the author analyses the stylistic features of twenty pieces of hotel advertisement English in detail from the perspective of consumer psychology. Four aspects are explored,namely,graphological feature,lexis,syntax and rhetorical devices. It was found that the four aspects work together to achieve the stylistic characteristics of hotel advertisement English. The peculiarity of hotel advertisement English reflects the advertisement designer makes full use of consumer psychology to achieve the best advertising effect and get the greatest benefit.