一场商业行销围困中的青春展示——论11度青春系列影片

A Young Show Trapped in One Business Marketing

11度青春系列影片是雪佛来科鲁兹系列轿车的一次商业行销产物。在这样的商业背景之下,11度青春系列影片虽然展示了奋斗中色彩斑斓的青春,但也因过度的商业化而削弱了本该有的艺术性。该文从11度青春系列电影具体的影片文本出发,在商品物化青春、青春单向度以及影片运用意象的蹩脚三个角度讨论商业对影片的围困。

The Bright Eleven is the result of Chevrolet Cruze family car for business marketing. The movie strongly shows the struggle of youth,however,with such a business background and excessive commercialization,the artistry of The Bright Eleven has been weakened. This paper will discuss three problems based on the film text-materialized youth;one-dimensional of youth;a bad metaphor,and then find a siege from business.