“一拖三”模式:“教辅类”书籍出版的数字化战略探析——以华中师范大学出版社为例

The "One Trails Three" Mode:A Remark on the Digital Publishing Industry Strategy of the Reference Books

信息时代的到来意味着行业范式的转换,图书出版学会"数字化生存"是其能"活"在当下的理由。本文以华中师范大学出版社的"教辅类"书籍出版作为研究对象,借鉴美国麦格劳·希尔教育出版集团的数字战略,结合中国"教辅类"书籍的本土化特征提出"一拖三"模式,着重探讨"教辅类"书籍如何通过创立虚拟教育社区、对学习机等电子教育产品进行数字授权以及与其他专业网络教育平台合作这三种战略实现"教辅类"书籍出版的数字化运营。在此基础上,笔者以"一拖三"模型为依托,引申思考并探讨从"内容为王"到"渠道为王"的观念转变对数字出版的意义和价值。

The commencement of the information age means the business paradigm shift.The publishing industry must adapt to the digital way of life if it tries to survive in the current time.This paper will take the reference book publishing of Central China Normal University Press as the study object and put forward the 'One trails three' mode through drawing lessons from the digital publishing strategy of McGraw-Hill Education based on our own characteristics. The paper will focuse on how the reference books achieve the digital operating through creating the virtual education community,the digital authorization of the electronic educational products nd the cooperation with other educational websites.Based on the 'One trails three' mode,this paper will think about the significance and value of the idea changes that the digital publishing industry should adapt to 'the channel is the king' instead of 'the content is the king'.