摘要
国内C2C市场面临着保持市场份额和寻找盈利模式的两难局面。而对C2C购物网站而言,就其提供的服务进行收费,是最直接也是最有效的盈利模式。基于信息产品转移成本的视角,文章通过对信息产品的价格形成机制,以及网络经济环境中用户特征的分析,建立对应C2C购物网站的消费者决策模型。运用此模型,文章进一步推出其实施收费政策的阶段性框架,并为C2C购物网站收费策略的制定提供了一些思路和建议。
C2C market of China is confronted with the dilemma of maintaining market share and seeking profit mode. As for C2C shopping websites,charging for its service is the most effective and efficient means of profit mode. Based on transfer cost of information products,the paper makes the analysis of information products' price formation mechanism and the features of users in this digital internet economy,and then creates consumer choice model corresponding to C2C shopping websites.By using this model,the phasic frame of implementing charging policy is obtained. In the end,the paper provides some thoughts and suggestions for formulating charging strategy for C2C shopping website.
出处
《华中师范大学研究生学报》
2012年第2期157-162,共6页
Central China Normal University Journal of Postgraduates
关键词
C2C购物网站
信息产品
消费者选择
收费策略
C2C shopping website
information products
consumer choice
charging strategy
