论桂林旅游景点门票设计及其旅游形象定位

On the Admission Ticket Design and its Destination Image Position in Guilin Scenic Spots

"门票"不仅仅是特定景点的"名片",也是该城市旅游形象的"名片",它有着丰富的内涵和包容性。因此,门票的设计和制作,除了其文化和技术(美术、摄影技术或电子技术)含量,还应考虑到旅游者对该地形象的感知和要求——即对旅游文化的感知和旅游服务管理的要求。对桂林旅游景点门票票面分析的基础上,探讨了门票的完善与创新设计以及它对桂林旅游的实际应用价值。

The admission ticket is not only the card for a special scenic spot,but also the card for the destination image in a travel city, which includes a rich culturally connotation and forgiveness.Therefore,based on the admission tickets'culture and technology making (that is,the arts,camera techniques,and electronic technology so on)in the view of the admission tickets'design and their making,the travelers'perception and the requirements for the destination image should be taken into consideration,that is,the travelers'cultural perception and the requirements for the travel service management.