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银行客户资产管理的计量和技术方法 被引量:1

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摘要 本文用因素分析理论的主成分分析法,将客户资产构成归纳为客户价值资产品牌资产和关系资产三种。在此基础上,建立了银行客户资产模型。在计量客户生命价值,客户识别、获得和维护成本的同时,针对银行业特点,给出了几种风险成本的计量方法,并对相关的工具软件作了简介。
出处 《投资研究》 CSSCI 北大核心 2002年第9期40-44,共5页 Review of Investment Studies
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  • 1民生银行.2006-2009年报和半年报[R].上海证券交易所.
  • 2招商银行.2005-2009年报和半年报[R].上海证券交易所.
  • 3Blattberg Robert C. , John Deighton. Manage Marketing by the Customer Equity Test[ J]. Harvard Business Review, 1996 ( 74 ) : 136 - 144.
  • 4Blattberg Robert C. , Getz Gary, Thomas Jacquelyn S. Customer equity-Building and managing relationships as valuable assets [ M ]. Harvard Business School Press, Boston, Massachusetts ,2001.
  • 5Chunqing Li, Suqiang Wang, Junping Ma. The CIF Building of Commercial Bank Based on DCRM [ C ]. Proceedings of the seventh Wuhan International Conference on E-Business Interface, Wuhan, China,2008 - 05 - 26.
  • 6Gupta S., D. R. Lehman and J. A. Stuart. Valuing customers[ J ]. Journal of Marketing Research, 2004, 41(1) :7 -18.
  • 7Gupta S. and D. R. Lehman. Customers as assets [ J ]. Journal of Interactive Marketing, 2004,17 ( 1 ) : - 24.
  • 8Gupta S. and V. Zeithaml. Customer metrics and their impact on financial performance [ J ]. Marketing Science ,2006 ,25 ( 6 ) :718 - 739.
  • 9Hyunseulc Hwanag, Taesoo Jung and Euiho Suh. An LTV Model and Customer Segmentation Based on Customer Value: A Case Study on the Wireless Telecommunication Industry[ J ]. Expert Systems with Applications ,2004(26) : 181 - 188.
  • 10Reichheld, Frederick F. The Loyalty Effect: The Hidden Force behind Growth, Profits, and Lasting Value [ M]. Boston, Harvard Business School Press,2003.

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