银行客户资产管理的计量和技术方法被引量：1

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摘要本文用因素分析理论的主成分分析法,将客户资产构成归纳为客户价值资产品牌资产和关系资产三种。在此基础上,建立了银行客户资产模型。在计量客户生命价值,客户识别、获得和维护成本的同时,针对银行业特点,给出了几种风险成本的计量方法,并对相关的工具软件作了简介。

作者刘英姿周光强黄建中

机构地区华中科技大学建设银行湖北省武汉市洪山支行

出处《投资研究》 CSSCI 北大核心 2002年第9期40-44,共5页 Review of Investment Studies

关键词银行客户资产管理计量经济效益分析统计技术

同被引文献15

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投资研究

2002年第9期

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