论企业的产品创新战略

On Products Innovation Strategy of Enterprises

产品创新战略是企业为了生存和发展 ,围绕新产品开发所进行的总体谋划。它的战略构成主要是 :研究开发战略、技术战略、市场战略、人力资源战略和资金战略。它的显著特征是全局性、长远性、系统性、竞争性和稳定性。

Products innovation strategy is the overall plan of new products development of enterprise for existence and expansion,it consists of strategy of research and development,technique strategy,market strategy,talents strategy and funds strategy,and its characteristics are of the whole,the long-term,the systematization,the competitiveness and the stability.