需求弹性理论在市场营销中的应用

Application of Elasticity of Demand in Marketing

市场营销学作为一门经济应用学科 ,客观上要求在深入质的研究的同时加强数量关系的分析研究。文章运用需求弹性理论着重研究了市场营销价格策略、言行策略、产品策略中的数量联系 ,揭示出了市场营销活动规律的一些数量表现 ,从而使人们能更深刻、更准确地认识市场经济现象、营销过程、营销活动的规律并富有成效地开展市场营销活动。

As a practical subject, marketing requires deep research not only in quality but also in quantity. Utilizing the theory of the elasticity of demand, this article focuses on the quantity relation of pricing, advertising, product, and prediction in marketing, reveals some quantity relationship of marketing laws. This article helps people understand the laws of various phenomena of market-directed economy, marketing process and marketing activities more accurately and deeply, and implement the marketing activities more efficiently.