运用体验营销 创造顾客需求

On Experiential Marketing

体验营销以“创造市场”理念为核心，运用客户体验模式和客户一起共同锁定市场，该理论系统的恰好能上企业超越找不到满意市场份额的困境。文章就体验营销的运用提出几点建议。

Taking “creating market” as its key idea, Experiential Marketing focuses on market together with the clients by using experience mode.Systematic application of the idea can make enterprises surpass a difficult position in which they cannot find satified market share.This article put forward proposals for the utilization of experiential marketing.