行业期刊走在转轨的路上

The trade periodical walks on the way of going through transition

文章认为,国内行业期刊目前正在转轨,一些先行的期刊已经投身市场,不断开拓市场;一些刊物与企业联姻,资本与文化融合;另有一些刊物反应较慢,市场适应性较差。转轨时应采取的措施是:用精品意识打造品牌,用科学方法进行内部管理,用人才战略吸引人才,用可读性争取市场份额,用营销手段经营市场。

The article thinks that the domestic trade periodical is going through transition at presentsome periodicals going ahead of the rest have already joined in the market and exploit market constantly.Some publications and enterprises are united withthe capital and culture are harmonious.There are some publications relatively slow in response besidesmarket adaptability is relatively bad.The measure that should be taken while goin g through transition isMake brands with fine works consciousnesscarry on the inside management with the scientific methodattract talents with talent 's strategystrive for market share with the readabilitymanage the market by means of marketing.