论大众传播时代的两类文化英雄

Two cultural heros in the mass media age

神话思维蕴藏着人类心灵的普遍内在结构 ,也是结构主义传播理论研究的重要起点。古希腊神话中悲剧英雄与快乐英雄的形象 ,象征着现代传媒中的视觉英雄与听觉英雄 ,分别阐释着大众传播中两大永恒主题 :生存主题与狂欢主题。神话构造了传媒 ,传媒讲述着神话。

Mythologies reveal the common inner structure of man's mind, which is also an important starting point of the structuralism dissemination theory. The tragic and comic heroes in the Greek mythology, which respectivelty symbolize the hero of vision and the hero of hearing of the modern mass media, expound two everlasting themes of the mass media: the theme of existence and the theme of revel. Mytholgy underlies mass media, whereas mass media narrates mythology.