企业创立知名品牌的六种策略

Six Strategies for Enterprises to Establish Famous Brands

我国买方市场的形成和市场经济的进一步发展直接导致了企业之间开始从“共生性竞争”转入“淘汰性竞争”。随着WTO的加入,我国市场化程度将进一步提高,民族企业要在更加激烈的竞争中生存和发展,惟有创立国内、国际知名品牌,树立品牌战略思想。本文在分析企业创立知名品牌、进行品牌战略管理应解决的几个问题的基础上。提出了创立知名品牌的六种策略。

The formation of purchaser market and the further development of market economy directly contribute to the convertion from 'co-existing competition 'to 'eliminating competition' among enterprises.Along with the entry of WTO,our marketing extent will further step up.To surrive and develop in the more intense competition, enterprises only have to establish either national or international famous brards and form brand strategy ideology .On the basis of analyzing several problems in enterprises such as how to establish famous brand and conduct brand strategy management,the paper presents six strategies.