情感营销思路初探

The Exploration of Emotional Marketing Strategy

市场经济条件下,情感因素对于市场产品营销具有十分重要的意义,本文着重就情感营销思路加以分析和探讨.阐述对上述内容的基本观点。

Under market economy, emotional factors play an important role in products marketing. The paper mainly anlayzes the effects of emotional marketing and gives an account of viewpoints on it.